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The original item was published from 4/24/2020 3:07:00 PM to 4/24/2020 3:33:47 PM.

News Flash

Economic Development

Posted on: April 24, 2020

[ARCHIVED] Road to Recovery: Four-Part Webinar Series Presented by the Virginia SBDC

Virginia Small Business Development Center logo

The COVID-19 pandemic has changed how we do business. As you continue to explore that that means to your business, the Virginia Small Business Development Center (SBDC) has developed a weeklong webinar series to help you in that journey. The Virginia SBDC have gathered experts in the fields of eCommerce, digital marketing and cybersecurity to present the topics below. You can register for all 4 Webinars or just the ones that are relevant to you.

Intro to the Best eCommerce Platforms for Small Business – Monday, April 27 at 1 p.m.
Presented by Ray Sidney-Smith

While markets are cyclical, eCommerce (online shopping) is here to stay. And, if you want a business that becomes and stays resilient through difficult times, making sure your business can be found and your products/services sold online is imperative.

Come learn about the best eCommerce platforms for small business available to you today. We’ll cover the criteria you should look at for choosing an eCommerce platform for your business and the selection available to you.

This session is free, but please register in advance online.

Marketing & Promoting Your Business on the Web – Tuesday, April 28 at 1 p.m.
Presented by Ray Sidney-Smith

There’s nothing more important than promoting your business after you’ve done all the hard work to get your products, services and other business operations into place. But, if you build it, they will not come unless you’re screaming from the proverbial mountain tops.

And, that’s what digital marketing is for. Come to this webinar to learn how to develop a marketing strategy beyond product development and pricing, to establish the strategy and promotions to drive revenues.

The session will cover a number of strategies and tactics for getting noticed in a noisy world.

This session is free, but please register in advance online.

Cybersecurity Expert: How to Best Protect Your Business Online – Wednesday, April 29 at 1 p.m. 
Presented by Tom Stamulis

Business owners have to adjust their approach to cybersecurity because cyber criminals are targeting employees and preying on their stress, distractions, curiosity and fear of the unknown. If your business is among the many that have shifted to full-time remote work, there are a steps you should take right now to increase your security and ensure that you and your employees are not inadvertently exposing sensitive business data through your home networks. Join the Virginia SBDC for a virtual seminar on the cybersecurity steps you should take.

This session is free, but please register in advance online.

Three Things You Can Do to Connect With Your Customers During Social Distancing – Thursday, April 30 at 1 p.m.

Presented by Jeff Nicely

Connecting with your employees, clients and other contacts is critical during social distancing. Join the Virginia SBDC to hear about three easy ways you can maintain personal connections and maintain trust during social distancing. Specifically, the Virginia SBDC will show you how to easy and fun it is to use video in emails, on your website and for social media postings. The Virginia SBDC demonstrate easy things you can add to your website for additional customer service during this time. Lastly, the Virginia SBDC will talk about best email practices to keep your clients engaged.

This is a free webinar, but please register in advance online.

For more information about Virginia SBDC webinars, please visit their website.

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