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The original item was published from 11/22/2019 2:30:19 PM to 12/8/2019 12:00:04 AM.

News Flash

Tourism Blog

Posted on: November 22, 2019

[ARCHIVED] Black Friday Deals and Small Business Saturday Suggestions

Black Friday and Small Business Saturday

Whether your Black Friday tradition is traditional shopping or you are choosing to #optoutside, there are great deals in James City County.

Black Friday Shopping Deals

Busch Gardens Williamsburg

Now through Dec. 1, Busch Gardens Williamsburg is offering Black Friday savings up to 25% off memberships, fun cards and upgrades. A membership or fun card to the park is the gift that keeps giving. You can view the list of deals on their website.

Sweethaven Lavender Farm

At Sweethaven Lavender Farm, nearly all of their entire inventory will be 25% off from Nov. 30 through Dec. 7 both at the Sweethaven Mercantile and online. The only exclusions are their brand-new products: hardworking salve, mani-pedi cream and lavender mulling spices. Gifts from Sweethaven make great stocking stuffers! View their online shop on their website.

  • Deeper discount of 30% on all creams, lotions and moisturizers
  • Free shipping on all online orders over $25

Williamsburg Premium Outlets

Williamsburg Premium Outlets open at 6 p.m. on Thursday, Nov. 28. The outlets will be offering free holiday shopping swag bags filled with extra savings and fun. Many of the bags will have a lucky “golden ticket” in them for a special prize from one of our many retailers. This giveaway takes place next to White House | Black Market and is only open to those 18 years of age and older. More information is available online. Stores at the Williamsburg Premium Outlets offer savings of up to 65 percent off on over 120 brands including kate spade new york, adidas, The North Face and more!

The Williamsburg Winery

The Williamsburg Winery often has deals on Black Friday. Visit their shop at the winery or online.

Small Business Saturday Suggestions

  • Binn’s of Williamsburg – the most exclusive fashion store in Williamsburg’s Historic Triangle
  • Comic Cubicle – The only place in James City County for all your comic book needs
  • The Flipping Flea – A shared-retail concept shop with over 45 full-time vendors selling a wide variety of goods
  • Fox Wire Farm Alpaca Store – The largest alpaca boutique in the southeast has alpaca accessories and apparel for the whole family
  • The Green Cauldron Apothecary – A local spot for herbal remedies, quirky gifts and more
  • The Ivy Trellis – Custom décor and gifts in New Town Williamsburg
  • Nautical Dog – The area’s favorite local pet shop will offer $10 in Nautical Dog cash for every $50 spent on both Black Friday and Small Business Saturday
  • Sweet Tea Williamsburg – a Southern inspired boutique in New Town Williamsburg
  • Willow Grove Primitive – A carefully curated country shop filled with primitive wares and décor
  • The Wine Seller – A local purveyor of wine, craft beer and more in the Monticello Marketplace


If you want to #optoutside, we suggest snagging a deal at Go Ape Williamsburg. Swing, zip and climb your way through their ropes course…the perfect way to help offset those Thanksgiving calories. Go Ape Williamsburg is offering thanks with 20% off for all visits from Wednesday, Nov. 27 through Sunday, Dec. 1. Use Code: TURKEYDAY19.

Alternatively, check out one of the James City County parks or York River State Park for some fresh air and outdoor recreation.

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