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The original item was published from 11/20/2018 2:49:43 PM to 2/1/2019 12:00:12 AM.

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Economic Development

Posted on: November 20, 2018

[ARCHIVED] Pure Silk Becomes Title Sponsor of LPGA Event at Kingsmill Resort

Pure Silk Championship logo

The Ladies Professional Golf Association (LPGA) and Kingsmill Resort announced that Pure Silk will become the official title sponsor of the newly renamed Pure Silk Championship. Pure Silk has agreed to a three-year deal from 2019-2021 as title sponsor of the storied tournament at the historic River Course at Kingsmill Resort. The 15th edition of the Pure Silk Championship will be played May 20-26, 2019, at Kingsmill Resort in James City County, for a $1.3 million purse.

“We are extremely excited to welcome Pure Silk as our title sponsor over the next three years of the annual LPGA championship at Kingsmill Resort,” Kingsmill’s Chief Operating Officer John Hilker said. “Pure Silk brings to the table energy that we are sure will elevate the player and fan experience. Their sincere commitment to service and quality goes hand-in-hand with our core values—it just makes sense. We are looking forward to working with Pure Silk as we continue the tradition of providing a fun event that fosters a strong competition for players, a genuine camaraderie and further investment in the growth and love of the game of golf.”

The new partnership allows the LPGA to continue to add to the list of past winners at Kingsmill’s tournament, which includes LPGA and World Golf Hall of Famers Annika Sorenstam, Se Ri Pak and Karrie Webb along with LPGA veteran Cristie Kerr, who has three titles to her name.

“A leader in women’s shave cream and now razors, Pure Silk has been a proud LPGA partner since 2013,” said Tom Murray, CEO of Perio Inc., the parent company of Pure Silk. “We are excited to be in Williamsburg and serve as the title sponsor of the Pure Silk Championship and continue to sponsor an outstanding roster of LPGA Tour Professionals.”

“Pure Silk and Kingsmill Resort have been incredible partners and supporters of the LPGA for many years, so this is a great match,” LPGA Commissioner Michael Whan said. “Pure Silk is not only an incredible title partner, but also a marketing partner, a sponsor of numerous LPGA athletes and most importantly a great friend. We’re excited to build on the rich history the LPGA has at Kingsmill with the Pure Silk Championship.”

James City County is a proud partner of the Pure Silk Championship. Kingsmill Resort opened in James City County in 1975 and is a AAA Four-Diamond resort.  

View the official LPGA press release online.

Media Contact:
Amy Jordan, Director of Economic Development

Brianne Wigley, Tour Media Official, LPGA

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