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Posted on: October 30, 2018

First Watch Opens in New Town Williamsburg

First Watch logo

James City County is pleased to announce that First Watch is now open at their new location at 5215 Monticello Avenue in New Town Williamsburg. First Watch serves breakfast, brunch and lunch from 7 a.m. to 2:30 p.m. daily.

First Watch begins each morning slicing fresh fruits and vegetables, baking muffins and whipping up their French toast batter from scratch. First Watch prides themselves on using fresh, cage-free eggs in all of their menu items. Everything is made to order and freshness is paramount. Menu items include omelets, frittatas, quinoa power bowls, sandwiches, soups and so much more. First Watch also has a juice bar and kids menu.

First Watch believes in a “You First™ service philosophy” - doing whatever it takes to make a visit memorable and to keep customers coming back for more.

First Watch is the largest and fastest-growing daytime-only restaurant concept in the United States with more than 260 First Watch restaurants. First Watch has Virginia locations in Newport News, Hampton, Virginia Beach, Midlothian, Roanoke and Fairfax. First Watch was founded in 1983 in Pacific Grove, CA.

First Watch is hiring for their new location. Jobs postings are available online.

For more information, please visit the First Watch website or Facebook page.

Media Contact:
Amy Jordan, Director of Economic Development
757-253-6607; amy.jordan@jamescitycountyva.gov

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