Shaping Our Shores

Master Plan Update Approved

The Shaping Our Shores (SOS) Master Plan was adopted and implemented in 2009 to guide the revitalization of three of James City County’s waterfront park facilities–Chickahominy Riverfront Park, Jamestown Beach Event Park and the James City County Marina. The 2019 Master Plan update process was undertaken to ensure we continue to comply with County planning and environmental requirements, address community needs, enhance revenue opportunities and complement existing infrastructure and the surrounding community.

The Master Plan update was presented to the James City County Parks & Recreation Advisory Committee in January, to the Planning Commission  in March, and to the Board of Supervisors in July, where it received unanimous approval by all three entities. The plan was crafted from extensive input including two public meetings in November, paper and online surveys as well as citizens, businesses and the County offices of Economic Development and Parks & Recreation. Please see the Approved Maps for each park for details of potential improvements – Chickahominy Riverfront Park Map Approved Planning, Jamestown Beach Event Park Map Approved Planning and James City County Marina Map Approved Planning.

Since 2009, improvements to amenities and infrastructure have been made at each park. With the enhancements to these parks and our parks overall, we welcomed over 3.9 million visitors in 2018. During the summer months, many of our park amenities such as campgrounds, boat slips and shelter rentals are filled beyond capacity. These waterfront parks have become celebrated treasures to James City County and its citizens. Our goals:

  • Recognize the existing park amenities which are successfully meeting community needs
  • Determine unmet needs or opportunities and challenges to improve upon existing amenities
  • Evaluate maintenance, conditions and longevity of park features
  • Learn from the community if certain facilities are no longer needed, feasible or should be built in other parks
  • Create an updated master plan to guide development for the next decade and beyond 

The SOS Master Plan update will provide staff, elected officials and citizens with a valuable planning tool to guide the development of waterfront park facilities over the next 10 years and beyond. Improvements will be completed based on community and citizen needs, available funding and must be included in the County’s Five Year Capital Improvement Plan and approved annually as part of the James City County budget process.

Thank You!

The official public engagement portion of the Master Plan update process concluded in November 2019; however, you can email or write us at any time with comments on the parks or on Parks & Recreation.

  • Email:
  • Write: 
    • James City County Parks & Recreation
      5320 Palmer Lane, Suite 2A
      Williamsburg, VA 23188
      Att: Shaping Our Shores