Advertising & Sponsorships

Reach New Audiences

James City County Parks & Recreation offers unique opportunities to promote your business or organization to our customers! Our programs and facilities generate attendance of over 4 million visits annually, with patrons of all ages and diverse interests. When you sponsor Parks & Recreation, your name and logo can appear in our recreation centers, in our parks, on commemorative T-shirts and on our website.

Digital Advertising

Half-page and full-page ads are available to accompany the online version of our Destination Recreation brochure. Your advertising dollars go far with our brochure’s long shelf-life of 3-5 months, dependent on issue! Each online issue is viewed by over 10,000 unique users, with over 180,000 total page views. Advertising is also available on six electronic bulletin boards at the James City County Recreation Center and one at the Abram Frink Jr. Community Center. For details about digital advertising, email Joy Johnson or call 757-259-5394.

Sponsorship Opportunities

James City County Parks & Recreation offers many sponsorship and donation opportunities for businesses and organizations. Both cash and in-kind sponsorships are welcome, and we can customize sponsorship packages to meet your needs. Contact us for information on seasonal programs and events. Call 757-259-5394 for more information about sponsorships. Current year-round sponsorship opportunities include:

Days of Discovery Sponsorship

Support our most popular therapeutic recreation program, Days of Discovery, which serves individuals ages 5-22 with disabilities and operates during break periods (winter, spring and summer) or support our inclusion services initiative through an in-kind contribution or monetary donation. To learn more, visit the Inclusion & Therapeutic Recreation page. For details about sponsoring, email or call 757-259-5394.

Dog Station Sponsorship

Help us keep parks clean by sponsoring a dog station, which provides park visitors with complimentary biodegradable dog waste bags. View our interactive dog station map, choose your station, then mail or drop off your Dog Station Sponsorship Purchase Order Form (PDF) and payment. The cost to sponsor a dog station is just $250 per year.

Field & Stadium Banners

Gain name recognition and support local sports with a banner at the Warhill Sports Complex! Banner space is available at the turf fields and Wanner Stadium. Download our Banner Space Purchase Order Form (PDF) for more information. The cost for one banner space is $500 per year.

Sponsorship & Advertising Policy

Those interested in sponsoring or advertising are asked to read this quick overview of Sponsorship & Advertising Rules & Regulations (PDF).

Opportunities for sponsorships and advertising will be accepted on a first-come, first-served basis determined by established deadlines and/or quantities available. We reserve the right to limit the number of sponsorships and advertisements.

Criteria for Participation

  1. The mission, vision and values of a participating organization will not conflict with the mission, vision and values or best interests of the Parks & Recreation Department and James City County.
  2. Organizations that practice or promote activities in violation of federal, state or local law are prohibited from participation.
  3. Political sponsorships of any kind are prohibited, including endorsements of or by a political figure.
  4. Participants cannot limit the Department’s ability to seek other participants.
  5. Exploitation of citizens or James City County staff is prohibited.
  6. Participants may not condition their participation on the Department meeting certain performance standards.

Community Organizations

James City County Parks & Recreation works with a variety of groups and organizations to provide recreational and community services to County and City of Williamsburg residents. Visit our Community Organizations page to apply for seasonal facility use.